Period Pill
BADDEST BITCH
IN TOWN
Vision
A new female
world to come
Women seeking and being rewarded a respectable, equal and powerful position in society; also means dealing with women’s issues as they are. Premenstrual Syndrome (PMS & PMDD), relevant to virtually all women on the planet, within their most powerful creative & productive years, has never been truly understood, studied or addressed. Until now…
The power of psychoactives
Psychoactives
bringing new perspectives
Period pill supports the sciences
Period Pill envisions a world where the benefits of psychedelics and psychoactive are finally being accepted. Products finally being allowed into the scientific arena and displaying unlimited benefits and applications for better living. From release of stress, improvements of focus, bettering creativity and even lowering the symptoms of (pre-)menstruation discomforts. Psychoactives can help change perspective and lead to better living. And will empower women in their quest to control their own lives.
Source: Multidisciplinary Association for Psychedelic Studies
PMS & PMDD
Most women between 15 to 50 years old endure monthly mood changes for numerous days. These changes have large impact on social and productive lives. With a more stressful life style, and fewer children than before these mood changes occur more than ever. Societal, cultural, scientific and personal awareness have heightened the need for a novel solution to PMS & PMDD – the Period Pill.
Source: THINC report, chapter 3
Opportunity explained
About 85% of women experience at least 1 emotional and 1 physical symptom associated with PMS, severe enough to interfere with daily life.
Awareness growing
Nowadays, women worldwide are tracking their menstrual cycles via health apps such as Flo.health (43mln active users- 200+m installs) HelloClue (4,5mln active users), Glow (16+mln users, 1.2 bln health data logged) and nog longer need medical assistance for monitoring.
Foregoing hormone-based birth control to live hormone free, resulting in 3-5 days per month of PMS discomfort is becoming a trend.
Source: THINC report, chapter 4
SAM: Serviceable Available Market
SOM: Serviceable Obtainable Market
The Solution
“Beating the baddest bitch in town”
Period Pill has shown that its patented approach can quickly, immediately alleviate [the] PMS mood changes. Needing only small dosages for effective mood rebalancing. Bringing back greater control, greater joy and more relaxation to your life.
No solutions on the market
Antidepressants, birth control and behavioral therapy are all insufficient to deliver the desired results. With slow onset, impact on libido, hormonal complications, and/or time consuming methods, all of the current treatments are insufficient.
Source: THINC report, chapter 7
PMS
The Team
An avantgardist team of entrepreneurs understanding a future world to come, in which better living and female empowerment demand daring solutions.
By using a novel approach to psychoactives to alleviate a worldwide female syndrome the team was capable of inventing, understanding, formulating and patenting this for the next step to come…
